The Power of Fallacy in Advertising Essay Example for Free

The Power of Fallacy in Advertising Essay Fallacies in advertising are prevalent nowadays to gain commercial advantage to the target audience primarily because people do not bother giving attention to traditional ads whether it is on the radio, on television, or on the Internet. Its a very powerful advertising tool that focuses on deceptive claims that makes us hear what we want to hear and see what we want to see. Take the Xenadrine EFX diet pill advertisement for example. The advertisement claims to help burn off fat by boosting metabolism, though they never cited a qualified scientific study to back it up. The marketers of the product hired already physically fit actors and actresses to create an illusion that Xenadrine EFX helps in reducing body fat. The claim was later investigated by the Federal Trade Commission and was found guilty of falsifying claims and was therefore fined. Using fallacy in advertising helps attract viewers by leading them to believe in the effect of the product even if its effects are not proven. It has its downsides as the example above explains, but it still is a very powerful tool that captures the target audiences effectively. Another form of fallacy thats very popular nowadays is called ad hominem. According to The Dictionary website, ad hominem is defined as â€Å"Appealing to ones prejudices, emotions, or special interests rather than to ones intellect or reason. † (2006) Ad hominem is used more often because the nature of it is judging a person by what they do and who they are rather than hearing what he has to say and what he has to offer. In reality, people always use ad hominem always, especially they fight for what they think is right based on their own judgment. Most people are opinionated and full of pride that they tend to judge first based on their common knowledge. Ad hominem is a type of fallacy that people are accustomed to. Its basically the kind of fallacy that seems to be around for ages even before the word itself was invented. Generally, people subconsiously practice it everyday without even knowing it, therefore its easier for them to apply it in everything that they do. Reference (2006). Ad hominem. Retrieved February 26, 2008 from http://dictionary. reference. com/browse/ad%20hominem. (n. d. ). US weight-loss pill marketers fined for falls claims. Retrieved February 26, 2008 from http://www. contactomagazine. com/articles/weightloss0107. htm

Radio Waves :: essays research papers

Before beginning our research on radio waves, to us, radio waves were just waves going through the atmosphere, carrying sound from one place to another. Those were our ignorant days! We did not realize the complicated terms and theories involved. In the following report you will see how we advanced in our knowledge of radio waves, and we hope it will do the same for you. Radio waves are a combination of two kinds of electric vibrations. Audio frequency waves, which represent voice and other sounds and radio frequency waves, which carry audio waves after being combined with them. Two examples of broadcast waves are AM waves and FM waves. AM which stands for amplitude modulation, is a broadcasting method in which the carrier waves (carry the sounds of a program) are changed to match changes in the audio frequency waves. These are electric waves that represent the sounds of a radio broadcast. FM stands for frequency modulation and these waves, that go skyward, are not reflected. Instead, they pass through the atmosphere and go into space. AM signals, however, reflect off the atmosphere and travel back down to earth, causing broadcasts to be received at a much greater distance than FM signals. Since FM travels all the way to space and it does not bounce off the ground it does not create as much static as AM does. Radio waves, which travel at the speed of light, cannot be seen, heard, or felt in any way. When you listen to the radio, contrary to what some think, you are hearing the receivers pick up the waves and turn them into sound. Three more types of radio waves are; ground waves, ionospheric waves and tropospheric waves. Ground waves travel from the antenna along the surface of the earth. Ionospheric waves, otherwise known as sky waves, are made up of radio waves that come from a transmitting antenna and go into the sky. The ionosphere is the region of the rare field and ionized atmosphere around the earth, from 50 to 200 miles. Last but not least are the tropospheric waves. These waves are parts of the original wave which is reflected into the troposphere, an area of clouds and storms from 3 to 7 miles high. Radios change sound into electrical patterns with transmitters. In a radio transmitter, the circuit that generates the high frequency AC current that produces radio waves from an antenna, is called an oscillator. Electrical patterns are then changed into broadcast waves of electromagnetic energy. The Kenelly-Heairside layer, found in a transmission of a radio is now well known. This keeps the energy spent by a shortwave transmitter from escaping into space. This is why we are able

Medea’s situation Essay

Dogan people in the city who didn’t believe Cassandra because she was an outsider. In this play it  was learned that sometimes the most insightful people are the outsiders because they are not blinded by the normal activities of the main characters.  Another minor character that foretells the future is Medea’s nurse in The Medea. The Nurse has a different situation than Cassandra. She is more familiar with Meadea and her children and knows of their daily activities. She begins to have insight on Medea’s situation when Medea starts to see a change in her relationships between Jason and her children. She first foretells the murder of Medea’s children, who were indeed murdered but by Medea herself. In the very beginning of the story, the Nurse talks about Medea’s dwindling love for Jason. â€Å"But now there’s hatred everywhere, Love is diseased.†Ã‚  (Greene, Lattimore, Euripides I, 59)  With her love for Jason waning, she begins to think less and less of her children because they remind her of him.  Ã¢â‚¬Å"She has turned from the children and does not see them./I am afraid she may think of some dreadful thing,/For her heart is violent.† (Greene, Lattimore, Euripides I, 60)  With her heart â€Å"violent†, she doesn’t think anymore of the children except to carry out her evil plan which is to kill Creusa. Another quote that shows the deterioration of Jason’s and Medea’s relationship is the conversation that the Nurse and the Tutor were having. â€Å"And will Jason put up with it that his children/Should suffer so, though he’s no friend to their mother?† (Greene, Lattimore,  Dogan 4  Euripides I, 61)  The Nurse is showing her concern here when she asks about what would Jason do about his children since he’s not in love with Medea anymore. Towards the end, it is subtly made known that Jason only wanted the children as heirs to the throne that he did not take because Medea killed Creusa. The Nurse may not have foreshadowed as much as Cassandra did, but she gave the reader an idea of what was going to happen to the children.  In conclusion, minor characters do have some meaning plot-wise. They are not blinded by the everyday life of the main characters allowing them to see the obvious without the help from others. Without them, the story would be mainly about two or more parties and their actions minus the suspense that the minor character gives the reader. (947) Works Cited Greene, David and Lattimore, Richard, eds. Aeschylus I. The University of Chicago. 1953.

Where Will You Be When Reality Strikes Heavens Gates...

One of the biggest questions of mankind hovers over many people, and yet, some individuals chose to ignore the fact that the question even exists. Whether a person goes to church every Sunday, or doesn’t attend church at all, the person is still responsible for knowing whether or not they will go to heaven or hell. Many misconceptions are flowing around the minds of people across the world about what gets you into heaven. The drama Heaven’s Gates and Hell’s Flames is based on an evangelical interpretation of the Gospel, and presents the message that one must believe in Jesus in order to be saved and go to Heaven, or face eternal punishment in Hell. The production of Heaven’s Gates and Hell’s Flames displays the consequences of our†¦show more content†¦Along with free admission, child care was provided for children up to the age of five. So not only did the parents get to see a free drama that night, they were also provided with a free baby sitting service for the duration of the event. The entire drama is acted out by members of the church, and videos were played to portray scenes that cannot be created on stage. The videos were also used to explain specific scenes, and biblical teachings portrayed in the drama. I was pleased to see that different elements were used to keep our attention throughout the performance. Children, teenagers, and adults performing in the play were able to invite their unsaved friends and family to watch them. This created a great opportunity to have their friends and family accept Jesus Christ as their personal Savior. The scene is set with shimmering silver backdrop across the entire stage. A stair case covered in gold descends down the middle of the set. At the top of the stairs, an angel stands at a podium with the Book of Life. The Book of Life is what holds the names of individuals who have confessed their sins and declared the Lord their personal savior. The information regarding the Book of Life is provided to the audience with a video concluding the scene. Surrounding the angel with the Book of Life, angels are located in a balcony on either side in large white robes. Below, choirs of angels stand on